The NBA Finals have been contested for two games, but due to the Heat’s lack of traffic superstars and the apparent decline in NBA’s attention this season, the ratings of this series in the United States are also declining, and it is plummeting.
In the first game, the viewership of the finals in the US ABC was only 7.4 million. Compared with last season's finals, the Warriors and Raptors, the ratings of this season's finals have plummeted 47%. In the past, the worst record for the opening game of the Finals was the 2007 Cavaliers VS Spurs. At that time, the Spurs' attention was not high. Although James' attention was good, he was still far from the point where he would be in full swing.
In the second game of the finals, ABC had only 1.7 million viewers. Compared with the first game, the second game's audience decreased by 5.7 million. It can be seen that the lack of major generals on the Heat team's side has caused the game to be even less spectacular and less suspenseful. Although James and Davis paid a lot of attention, it still couldn't change the sluggish ratings of the entire finals.
What is the concept of 1.7 million people watching the finals? Means not as good as a college football game. In contrast, an NCAA football game has 1.9 million viewers.
Regarding the finals, it is reported that if there is a sweep, the broadcaster will lose money. If it hits the fifth game, the broadcaster will not lose money. If it reaches the sixth scene, the broadcaster can make a profit. If the tiebreaker is reached, broadcasters can make a lot of money.
Now, the Lakers are leading 2-0, and the Heat are plagued by injuries, which also makes this round of the series look even less suspenseful. If the Heat are still short of major players in the third game, then the audience for the third game in the United States is not expected to be high, and there are even 1.7 million people in doubt.
This is US data. Although there is no specific data on China’s viewership, CCTV’s lack of live broadcasts, coupled with the sharp decline in the NBA’s influence in China this season, will inevitably affect the dramatic decline in ratings.
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